Discover the cosmetic characteristics of Gold
METAL: Gold
COSMETIC USES: Cleansing and Toning, Hydrating and Nourishing, Rich in Antioxidants, Illuminating
The Story
Gold is the chemical element with atomic number 79 and its symbol is Au (from the Latin aurum). It is a soft, heavy, ductile, malleable transition metal, yellow in color. Unaffected by most chemical compounds, it is found in its native state as nuggets, grains and flakes in rocks and alluvial deposits.
A tradition from far away
Gold has a long tradition in luxury cosmetics: its aesthetic qualities were already appreciated in antiquity. Today it is a sought-after cosmetic ingredient for the sensation of cleanliness and tone it gives the skin, contributing to a visibly more luminous texture.
In cosmetic formulations, colloidal gold is valued in combination with other active ingredients for its elegance and for the illuminating effect it gives to the complexion.
Cosmetic Characteristics
CLEANSES AND TONES
In cosmetic formulations, gold is valued for its gentle cleansing action, leaving skin clear of everyday impurities.
SENSATION OF PROTECTION
Contributes to a sensation of skin protected from everyday environmental factors such as smog and external stress.
HYDRATES AND NOURISHES
Contributes to a sensation of long-lasting hydration for all skin types, leaving it nourished and visibly softer.
ILLUMINATING
Contributes to a sensation of a more even and luminous complexion.
ANTIOXIDANT
Combined with Vitamins A, C, E and natural herb extracts, contributes to a sensation of protected, visibly toned skin.
SMOOTHING EFFECT
Gives the skin a sensation of greater firmness and smoothness, for a visibly more youthful look.