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    Discover all the benefits of Gold

    METAL: Gold

    USES: Cleansing and Toning, Hydrating and Nourishing, Rich in Antioxidants, it has Shielding and Anti-Age powers and helps against Hyperpigmentation

    The Story

    Gold is a chemical element with atomic number 79 and its symbol is Au (from the Latin aurum ). It is a soft, heavy, ductile, malleable transition metal with a yellow color, due to the absorption of blue wavelengths from incident light. Unassailable by most chemical compounds, it practically reacts only with aqua regia and the cyanide ion. With mercury it forms an amalgam, but not a chemical compound. It is found in its native state in the form of nuggets, grains and flakes in rocks and alluvial deposits. In nature it is a soft, ductile and heavy transition metal, in the metallic state of a yellowish color, present in alluvial deposits in the form of nuggets, grains and flakes. Three fundamental parameters connected to this precious mineral are the mechanical property, physical property and biological property. Let's see them in detail.

    Uses in history

    Gold is an innovator of vital energy and DNA. Cleopatra had already discovered its benefits in ancient times, and today it is well known that it is a luxury active ingredient in cosmetics because it improves the cleansing and toning of the face , penetrates deep into the epidermis and promotes blood circulation, drainage of lymph nodes and the production of elastin and collagen. Gold in cosmetics is truly capable of stimulating the production of elastic fibers, and its detoxifying and anti-inflammatory properties allow the skin to free itself from aggressions and free radicals.

    Especially for those who want to reduce wrinkles and/or prevent their formation, cosmetics containing gold stimulate the production of collagen, the protein that can keep the skin young and elastic. It also has strong antibacterial and anti-inflammatory properties, especially in combination with colloidal silver, so it can act on acne-related skin lesions or prevent infections. Its action also acts on the tightening of pores even though it is not a true astringent.

    The Benefits and Uses

    CLEANSES AND TONES

    Ancient Ayurvedic therapy already included cosmetics containing gold used for cleansing purposes; the skin is exfoliated by removing traces of make-up and impurities from external agents.

    SCREENING

    It has a protective action on the effects of smog and environmental pollution. It also has anti-inflammatory, antibacterial and antioxidant functions, protecting from UV rays

    HYDRATES AND NOURISHES

    helps the skin, all skin types, to maintain a good level of hydration; nourishes and prevents premature signs of aging by promoting collagen production;

    ANTI-HYPERPIGMENTATION

    Prevents excess melanin, reducing the blemishes typical of light skin or skin that is very exposed to UV rays.

    ANTIOXIDANT

    Gold combined with Vitamin A, C, E, linoleic acid, natural herbal extracts and/or essential oils, is able to tighten pores reducing the early signs of aging. Improves circulation and firms skin tone promoting skin elasticity so as to counteract its decay 

    ANTI-AGE

    revitalizes the skin, promoting firming and tone; the effect is consequently that of younger and smoother skin. It penetrates deeply, coming into contact with the cells and purifying them, up to the deepest layers